Floral

R

A

Design

My Story

  My flower journey began back when I was 14 and working part time for a local flower shop and so began my relationship with nature. I became more aware of the surrounding landscapes and the transformations they would take during our seasons, I was paying close attention to the buds and blooms and experimenting with arrangements.

 

Flowers and my love for them stalked me throughout an alternative career studying footwear design and later working as a garment technologist, but my floral escapades would steal me away regularly until the hobby became an obsession and I had to give up the day job. 

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Since beginning my journey into floristry my dedication to the work and motivation to grow have led me to exceptional projects and experiences. Iā€™m ever grateful for a profession that I am truly besotted with.

Working with flowers is an ever changing art form, with each season bringing with it a new selection of materials, texture and colour. 

My portfolio displays just a few examples of our distinctive seasons, and the loose and wild aesthetic I choose to showcase them in

My Philosophy

My aesthetic is 'styled but wild'.

Loosely gathered arrangements of seasonal flowers and foliage. 

One thing that stands out in my work is texture. I look for seasonal materials which offer distinction and interest. 

In my role, I try to reimagine each stem as it would be in its natural habitat, and work to capture their behaviours and movements.

  My philosophy when it comes to creating arrangements is to mirror the seasonal landscape and capture the beauty of nature in its untamed glory. 

Using local, seasonal flowers and foliage is the best way to compliment the surrounding landscapes. Plants and flowers grow sporadically and unrestrained in nature, and so my creations are similar in design. Unrestrained, untamed and wild.

My Mission

I practice sustainable methods which promote the use of recyclable and 

biodegradable materials in my arrangements.

There are plenty of methods and products to help us florists create arrangements with impact, without impacting the planet. I choose to avoid the use of floral foam and plastic containers and opt for more natural and reusable methods of design.

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I forage for foliage and seasonal flora when I'm out on my frequent nature stomps from Ivy vines and pine cones to dried grasses.

Back in Spring 2020 I began growing my own cut flower field, and with much excitement, managed to grow a small but successful selection of spring / summer flowers, with plans to expand on variety and quantity over the coming years.

 

Local/UK flower farms are always my first port of call for wedding flowers and whilst I still rely on Holland for some guaranteed items, the British flower industry is incredible for quality and variety, and they suit my aesthetic perfectly.

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All leftover flowers are always repurposed. Either gifted to local businesses or charities, preserved for dried & pressed arrangements, or given to the wedding guests at the end of the day.

Floral

R

A

Design

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rebecca@rebeccaaveryflowers

Kelvedon Colchester Essex 

C O P Y R I G H T  2 0 1 5  Rebecca Avery Flowers